Here’s what you, the consumer, need to know. This is the latest version of luxury vinyl flooring (LVF) that, rather than having the typical PVC core (vinyl composite), has an advanced WPC core that makes it ultra-waterproof and prevents moisture build-up.

It also makes the flooring even more durable because the vinyl is thicker.

What is it?
The best way to remember this is that all waterproof flooring is LVF, but it’s never the other way around. The LVF may have different cores, such as PVC or SPC core (stone plastic composite), found in rigid vinyl, another version of LVF.

Like LVF, this flooring is layered with a core (WPC), an image layer and a super-strength clear plastic sheet at the top that is also thicker, due to the WPC core.

You never need to worry about leaks, floods or mold.

Stylish Savings
What it isn’t: is the vinyl you may remember from decades ago. We're seeing it in some very high-end homes because it now has an elegant, rich look.

With any LVF, there’s always a realistic mimic of wood, tile or stone. You'll see knots, raised grains, swirls, different veinings and color variations of the natural materials. There will be texturing features, such as wire-brushed, hand-scraped, distressed or antiqued. It can even be cut into planks or tile-sized pieces.

The only difference is the uber waterproof factor.

What are the benefits?
●Durability. All vinyl is durable, but this one's the superman of strength, with an even thicker wear layer at the top. This protects the floor from scratches and scuffs and makes it impossible to "walk-off" the image. It also makes it stain and spill-resistant.
●Easy maintenance. No one has time these days to scrub floors; all you do with this is sweep and run a mop over it from time to time.
●Easy installation. Because this is a “floating” installation, meaning that it can be placed over most existing floors, there’s little or no subfloor preparation required. If the subfloor is a little bumpy, the material is thick enough to hide it! Installation methods are glue--down or click and locked. This is a DIY-friendly installation.

Want to learn more? Come into the Big Deal Flooring showroom in Lewisville, TX to speak to one of our experts.